Acala was founded by Hanna Pumfrey, a 28-year-old marketing professional with a passion for the environment and making the lives we lead more sustainable, without having to make big lifestyle changes. Our goas are to make buying consciously as easy and as accessible to all as popping into a high-street store.; to empower you with knowledge of sustainable alternatives to the things in life you love and to make you proud to be part of a movement for a better future. We want to hear from you .Is there a brand you love that you can’t find on Acala? Or a product that you need an eco-friendly switch for? Let us know at and we’ll source it for you.