The concept of the brand came after the birth of my son, Alfredo (the company is named after him) when I was reflecting upon the world we would leave to the next generation and my frustration with the excessive use of the world’s natural resources. ECOALF was born in 2009. The idea was to create a fashion brand that is truly sustainable. By integrating breakthrough technology we create clothing and accessories made entirely from recycled materials…without actually looking like it. ECOALF represents the fabrics for the future generations.Vision: stop using natural resources in a careless way. Mission: create the first generation of recycled products with the same quality and design as the best non-recycled