Viva! was founded in 1994 by Juliet Gellatley, who is the organisation’s director. Viva! campaigns for a vegan world, exposing abuse by secretly filming the suffering of animals and publicising it, together with the depletion of sea life from fishing, with nationwide campaigns to bring about change. Viva! monitors the latest research from all over the world on the environment and development issues and argues for change with hard science. Viva! organises demonstrations and imaginative local campaigns to ensure the public know what’s happening in their area. Viva! provides all the information and support necessary to help people change their diet because the best way to protect animals is to stop eating them. Viva! needs your support to end the shame of animal suffering, to protect the planet and stop the killing.