Our goal is to create timeless, durable designs you will cherish forever – beyond any fleeting fashion trend – made with respect for the women and men who crafted them, bringing a renewed sense of pride to these artisans and their communities. Aiayu – [ai-ya-yu] ‘soul’ in the indigenous Aymara language from Bolivia –  was founded in 2005 by Maria Høgh Heilmann to make products made with care for the environment, the worker and the wearer. We believe that a product’s origins, sustainable production and environmental impact are as important as its aesthetic.