Amberoot was created with an ambition to make the fashion industry more environmentally friendly, ethical and transparent. In short we aim to: 1) divest the fashion industry from fossil fuels; 2) improve the quality of life for humans and animals.  Amberoot aims to contribute to reducing the volume of landilled clothes in the UK. The materials we use are organic, biodegradable, sustainable and diverse materials, use recycled and upcycled fibres where possible, supporting artisans and craftsmen/craftswomen is crucial to aid the conservation of such wholehearted and sustainable methods.