https://www.inov-8.com/

Forged in the fells and mountains of the British Lake District, inov-8 is a footwear, clothing and equipment brand for committed trail and off-road runners, fitness athletes and adventure-seeking hikers who push boundaries and stretch limits. Previously athletes had to choose between a sticky rubber that works well in wet or sweaty conditions but wears down quicker, and a harder rubber that is more durable but not quite as grippy. Through intensive research, hundreds of prototypes and thousands of hours of testing in both the field and laboratory, athletes now no longer need to compromise. The new rubber we have developed with the National Graphene Institute at The University of Manchester allows us to smash the limits of grip