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Twenty years ago, most investors were only concerned about the return from their investment. Today’s investors understand that financial return is only one element of return and there is little point in investing for a pension if the planet is not worth living in. Ethical investors in 2020 put their values at the forefront of their decisions and financial return second, and yet ethical funds are now producing impressive returns. Renewable energy is becoming more profitable than fossil fuels and institutional investors are switching billions from oil and gas. Just ten years ago electric cars were only for unconventional people, today every car manufacturer is building electric cars. As renewable energy becomes more profitable than fossil energy the last of the sceptics will disappear.